Management to Marketing
An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Wilmington University.
Your Path to a Bachelor's Degree
Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.
The Connected Degree 2+2 Curriculum
Delaware Tech's accredited associate degree program in Management will prepare the graduate for management positions in different types of organizational settings in all sectors of the business world. The student will gain a broad based knowledge of support fields such as accounting, law, computers and communications. You will gain knowledge and skills in specific areas of management such as resource training and development, project management, organizational behavior and strategy development. Wilmington University's Bachelor of Science degree program in Marketing includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing. The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.
Value For You
By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.
Making The Connection
Refer to the Connected Degree curriculum for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.
Connected Degree Curriculum - Suggested Course Sequence
Management (Associate Degree - Delaware Technical Community College)
Semester 1 (Fall)
| Course | Title | Credits |
|---|---|---|
| ACC 101 | Accounting I | 4 |
| BUS 101 | Introduction to Business | 3 |
| CIS 107 | Intro to Computers/Application | 3 |
| ENG 101 | Critical Thinking & Academic Affairs | 3 |
| MAT 140 | Essentials of College Algebra or | 4 |
| MAT 153 | College Math and Statistics | 4 |
| 17 | ||
Semester 2 (Spring)
| Course | Title | Credits |
|---|---|---|
| ACC 112 | Accounting II | 4 |
| ECO 111 | Macroeconomics | 3 |
| ENG 102 | Composition and Research | 3 |
| MAT 255 | Business Statistics | 3 |
| MGT 212 | Principles of Management | 3 |
| 16 | ||
Semester 3 (Fall)
| Course | Title | Credits |
|---|---|---|
| CIS 112 | Spreadsheet/Graphics or | 3 |
| OAT 152 | Excel Level I | 3 |
| ECO 122 | Microeconomics | 3 |
| ENG 124 | Oral Communications or | 3 |
| ENG 122 | Technical Writing & Communication or | 3 |
| ENG 160 | Business Communication | 3 |
| MGT 218 | Small Business Management | 3 |
| MKT 212 | Principles of Marketing | 3 |
| 15 | ||
Semester 4 (Spring)
| Course | Title | Credits |
|---|---|---|
| BUS 203 | Business Law | 3 |
| HRM 224 | Training and Development | 3 |
| MGT 231 | Human Resource Management | 3 |
| ENT 220 | Leadership | 3 |
| BUS 275 | Portfolio/Experiential Learning (Advisor Approval Required) | 3 |
| 15 | ||
Marketing (Bachelor's Degree - Wilmington University)
Semester 5 (Fall)
| Course | Title | Credits |
|---|---|---|
| BBM 301 | Organizational Behavior+ | 3 |
| BBM 320 | Business Communication | 3 |
| BMK 320 | Consumer Behavior+ | 3 |
| MIS 320 | Management Information Systems | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| 15 | ||
Semester 6 (Spring)
| Course | Title | Credits |
|---|---|---|
| BLA 303 | Legal & Ethical Environment of Business | 3 |
| BBM 411 | Operations & Systems Management | 3 |
| BMK 308 | Global Marketing | 3 |
| BMK 321 | Marketing Research | 3 |
| BMK XXX | Business Elective (300/400)** | 3 |
| 15 | ||
Semester 7 (Fall)
| Course | Title | Credits |
|---|---|---|
| BMK 400 | Social Media Marketing | 3 |
| FIN 305 | Financial Management | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| 15 | ||
Semester 8 (Spring)
| Course | Title | Credits |
|---|---|---|
| BBM 402 | Strategic Management | 3 |
| BMK 413 | Marketing Management | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| 12 | ||
+Students may take the course or Co-Op option
++Please see WU advisor for elective courses.
The Bachelor of Science program in Marketing requires a minimum of 120 credits. Course sequencing may vary by semester. See your advisor.
For More Information Contact:
Delaware Tech
Dover: (302) 857-1772
Georgetown: (302) 259-6665
Wilmington: (302) 573-5428
Wilmington University
Dover, Delaware: (302) 734-2594
Georgetown, Delaware: (302) 856-5780
New Castle, Delaware: (877) 967-5464
This articulation agreement is subject to change based on Delaware Tech and senior institution curriculum changes. 06/2015